My Favorite Free Marketing Tools for Solopreneurs (That I’ve Actually Used)

If you’re running a business on your own, you already know how it feels to wear all the hats. You’re the marketer, the designer, the writer, the customer support, and somehow still expected to show up online every day like you’ve got a team behind you.

The truth is, you don’t need a bunch of expensive software to look professional or stay organized. You just need the right tools that save you time, keep you consistent, and make your life easier.

Here are the free (or mostly free) tools I actually use to run MyLunarix and help my clients do the same.

Canva – Design Made Easy

Canva is my go-to for anything visual. Social posts, email graphics, blog headers, ad mockups, freebies, and even proposals. It’s super beginner-friendly and fast.

Why I love it:

• Tons of templates for everything

• You don’t need to be a designer

• Free plan works great, but Pro is worth it when you’re ready

Metricool – Content Planning and Analytics in One Place

If you want one tool to plan, schedule, and track your social media content, this is it. It’s simple, organized, and lets you do way more than some of the other free planners out there.

How I use it:

• Schedule Instagram, Facebook, TikTok, and Pinterest

• Track what content is actually working

• Create easy-to-read performance reports

Brevo (formerly Sendinblue) – Email Marketing and CRM

I’ve tried a lot of email platforms, but Brevo has been the easiest to stick with. It gives you automation, email building, and even CRM features on the free plan.

Perfect for:

• Setting up welcome sequences

• Sending simple, clean newsletters

• Managing contacts and tracking engagement

Notion – The One Tool I Use Every Day

Notion holds my brain. I use it to plan content, map out strategies, keep client notes, and track project timelines. Once you get used to the layout, it makes everything feel more manageable.

How I use it:

• Create templates for client onboarding

• Track goals and weekly to-dos

• Store swipe files and marketing inspiration

Google Search Console – SEO Data You Shouldn’t Ignore

If you want to show up on Google, this tool is non-negotiable. It tells you what keywords people are using to find your site, how your pages are performing, and what issues to fix.

Check it monthly to:

• Spot high-performing pages

• Discover keywords you're ranking for

• Catch and fix indexing issues

CapCut – Easy Video Editing for Reels and TikToks

Video is big right now, but editing doesn’t have to take hours. CapCut helps you trim, add captions, use effects, and keep your content clean and on trend.

Use it for:

• Reels with auto captions

• TikTok clips

• Short-form content without frustration

AnswerThePublic – Fast Content Ideas Based on Real Searches

Sometimes your brain goes blank when it’s time to come up with content. This tool helps you see what people are actually searching on Google so you can create content that answers real questions.

Best for:

• Brainstorming blog post topics

• Writing helpful FAQs

• Creating relevant Reels and email subject lines

Zapier – Automate the Small Stuff

Zapier connects your tools so you don’t have to do the same tasks over and over again. Even the free plan can save you time and mental energy.

Examples:

• Add form submissions to your email list

• Send yourself reminders for new leads

• Auto-organize client info in Google Sheets

ChatGPT – Brainstorming and Drafting Partner

I’ve used this to write outlines, brainstorm video hooks, simplify marketing messages, and even help draft proposals. It's not about replacing your voice. It's about saving time and helping you get unstuck faster.

Use it for:

• Content ideas

• Subject line testing

• Writing faster when you feel blocked

Final Thoughts

You don’t need a $300-a-month tech stack to look put together and stay consistent. You just need a few tools that work with your style, your goals, and your schedule.

Pick two or three to start with and build from there. And remember, the best tool is the one you’ll actually use.

If you want help building your own tool stack or simplifying your marketing process, I’d be happy to help.

– Jacky
Freelance marketer who’s been exactly where you are.