How I Helped a Real Estate Brand Generate 5,800+ Leads and 2,454% ROAS

6 Months of Strategy Brought

  • 5,882 Leads Generated

  • $48.32 Cost Per Lead

  • 2,454% Return on Ad Spend

  • 800+ New Keywords

The Challenge

A real estate company in Utah was generating leads, but at a high cost. Their Meta Ads had plateaued, Google Ads weren’t optimized for conversions, and SEO visibility was nearly nonexistent. With inconsistent creative and limited tracking, scaling wasn’t sustainable.

Problems Identified:

  • High CPL and limited retargeting

  • Underperforming website UX

  • Low organic visibility (only ~60 ranking keywords)

  • No content or SEO strategy

  • No automated lead routing or funnel attribution

The Strategy

I implemented a full-funnel marketing system with a focus on performance, automation, and brand clarity:

Paid Ads

  • Rebuilt Meta and Google campaigns into cold/warm funnels

  • Created seasonal campaigns and emotional messaging

  • Implemented retargeting based on engagement + property views

  • Launched multiple copy/ad variations to A/B test hooks and pain points

SEO

  • Conducted keyword research and competitor gap analysis

  • Built 20+ new landing pages and optimized existing listings

  • Created and managed a blog strategy targeting buyer intent terms

  • Grew keywords from 60 → 850 in 6 months

CRO + Automation

  • Audited landing page flow and simplified forms

  • Connected ads to the CRM with clean UTM tracking

  • Built a lead routing system to reduce follow-up time Introduced mobile-first design optimizations

The Results

In just six months, we completely transformed their lead generation and digital presence. With optimized ad funnels, revamped landing pages, and targeted content strategy, here’s what we delivered:

5,882 Leads Generated
That’s nearly a full year’s worth of leads, in half the time. Each one qualified, trackable, and sales-ready.

2,454% Return on Ad Spend
Meta and Google campaigns delivered outsized results, proving the value of a full-funnel paid strategy.

$48.32 Cost Per Lead
Down from $77.70 a 37.8% reduction in acquisition cost while increasing lead quality.

850 Ranking Keywords
Up from just 60 thanks to a focused SEO + blog strategy that drove organic visibility month over month.

This wasn’t just about numbers, it was about building a scalable system. The brand is now spending more confidently, converting faster, and reaching thousands of high-intent prospects every month.

Your Turn for Breakthrough Results.